DOGSITTERS CLUB CLE

LOGO | BRANDING

The Dogsitters Club CLE is a small business in Cleveland, Ohio, that specializes in watching customers’’ dogs at their houses while they are away. The client requested a social media and marketing-friendly logo with the Cleveland skyline. She also wanted a clean, simple, contemporary, yet whimsical design. The logomark successfully combines a location icon and a dog paw to represent travel and dogs. The typeface Urbane Rounded Demi Bold, is a relaxed and clean font that brings simplicity to the logo. The teal and yellow colors are bright, energetic, and youthful. The badge logo is great for stickers, shirts, and social media. The client will use the secondary logo in places that maximize the space more effectively than a badge.

LOGOS

Dogsitters Club Cle Primary Badge Logo

PRIMARY LOGO REVERSED

Dogsitters Club Cle Primary Badge Logo Bue

PRIMARY LOGO FILLED

Dogsitters Club Cle Secondary Logo

SECONDARY LOGO

IDENTITY SYSTEM

MOCKUPS

mockup of a blue fanny pack with "the good dog bag" text

TOTE BAG

canvas tote bag mockup with primary blue badge logo

FANNY PACK

blue metal water bottle with white badge logo

WATER BOTTLE