WILDERNESS WARRIORS

LOGO | IDENTITY SYSTEM

The Dogsitters Club CLE is a small business in Cleveland, Ohio, that specializes in watching customers’’ dogs at their houses while they are away. The client requested a social media and marketing-friendly logo with the Cleveland skyline. She also wanted a clean, simple, contemporary, yet whimsical design. The logomark successfully combines a location icon and a dog paw to represent travel and dogs. The typeface Urbane Rounded Demi Bold, is a relaxed and clean font that brings simplicity to the logo. The teal and yellow colors are bright, energetic, and youthful. The badge logo is great for stickers, shirts, and social media. The client will use the secondary logo in places that maximize the space more effectively than a badge.

FINAL DESIGN

Wilderness Warriors' primary logo

PRIMARY LOGO

front side brown uniform with logo on the chest and orange trees on the bottom hem

UNIFORM FRONT

Wilderness Warriors' Secondary Logo

SECONDARY LOGO

back side of brown uniform with name and number and orange trees on the bottom hem

UNIFORM BACK

IDENTITY SYSTEM

Identity system including business card, letterhead and #10 envelope

IDENTITY GUIDLINES

COLOR AND TYPE STUDY