WILDERNESS WARRIORS
LOGO | IDENTITY SYSTEM
The Dogsitters Club CLE is a small business in Cleveland, Ohio, that specializes in watching customers’’ dogs at their houses while they are away. The client requested a social media and marketing-friendly logo with the Cleveland skyline. She also wanted a clean, simple, contemporary, yet whimsical design. The logomark successfully combines a location icon and a dog paw to represent travel and dogs. The typeface Urbane Rounded Demi Bold, is a relaxed and clean font that brings simplicity to the logo. The teal and yellow colors are bright, energetic, and youthful. The badge logo is great for stickers, shirts, and social media. The client will use the secondary logo in places that maximize the space more effectively than a badge.
FINAL DESIGN
![primary logo Wilderness Warriors' primary logo](http://rwcreativestudio.net/wp-content/uploads/2023/11/PL1.jpg)
PRIMARY LOGO
![front uniform front side brown uniform with logo on the chest and orange trees on the bottom hem](http://rwcreativestudio.net/wp-content/uploads/2023/11/uniforms.png)
UNIFORM FRONT
![Secondary Logo Wilderness Warriors' Secondary Logo](http://rwcreativestudio.net/wp-content/uploads/2023/11/SL1.jpg)
SECONDARY LOGO
![uniform back back side of brown uniform with name and number and orange trees on the bottom hem](http://rwcreativestudio.net/wp-content/uploads/2023/11/uniforms2.png)
UNIFORM BACK
IDENTITY SYSTEM
![identity_system Identity system including business card, letterhead and #10 envelope](http://rwcreativestudio.net/wp-content/uploads/2023/11/identity_system_1.png)
IDENTITY GUIDLINES
COLOR AND TYPE STUDY
![type](http://rwcreativestudio.net/wp-content/uploads/2023/11/type.jpg)
![colors](http://rwcreativestudio.net/wp-content/uploads/2023/11/colors.jpg)