SKINCARE 101

The Dogsitters Club CLE is a small business in Cleveland, Ohio, that specializes in watching customers’’ dogs at their houses while they are away. The client requested a social media and marketing-friendly logo with the Cleveland skyline. She also wanted a clean, simple, contemporary, yet whimsical design. The logomark successfully combines a location icon and a dog paw to represent travel and dogs. The typeface Urbane Rounded Demi Bold, is a relaxed and clean font that brings simplicity to the logo. The teal and yellow colors are bright, energetic, and youthful. The badge logo is great for stickers, shirts, and social media. The client will use the secondary logo in places that maximize the space more effectively than a badge.