Xtreme Xperience is a fictional travel-based cocktail bar offering unique cocktails, foods, and live performances based on different countries and regions. Xtreme Xperince features five themed bars dedicated to North America, South America, Asia, Europe, and Africa. A team of two students created the concept, brand, and history based on a given name and business type. After extensive research, menus and body copy were written for the brochure.

The logo and brand emit an eclectic, moody, and exciting vibe that reflects the brand’s cultural celebration. The logo’s palette blends warm and cool colors, creating a pleasing contrast. The typography treatment used in the logo makes the logo feel extreme and interesting. In the brochure, this palette is intensified by adding blue, creating a perfect balance between bright and bold to create depth and make elements pop. The typefaces are sophisticated and classy.

The brochure informs the audience of the menu, weekend events, and brand story. The collage layout creates a dynamic, energetic feel that complements the business name. The branding includes clipped-out images of cocktails, circles, slanted edges, shapes, and offset text. Black and white background images of bars kept the contrast high with the bright color palette.