XTREME XPERIENCE

Xtreme Xperience is a fictional travel-based cocktail bar that provides a vibrant space offering unique cocktails, foods, and live performances based on different countries and regions. This project intends to create custom dielines and design industry standard compliant packaging for three products intended for sale. The packaging for all three products maintains consistency with the established branded designs, using the same fonts and primary colors. Offset-tilted rectangles, circles, and tropical leaves are recurring elements in Xtreme Xperience’s branding.

The glow sticks are packaged in a box that protects the glow sticks from breaking. Four different colored glow sticks are displayed to show the available color options. The side of the box includes marketing information, such as prompts to follow the brand on social media and visit their website. The shot glasses are within a box with a die-cut plastic window on the front to show the product. The back features an image of people clinking shot glasses, adding a visually exciting background. The side of the box includes marketing information, such as a brief paragraph about the bar, social media, and website handles. The wine glass has a cone-shaped wrap at the base because it’s unique, simple, and uses less material. Icons signify that the item is dishwasher-safe and fragile.